Or as I prefer to call it, Marketing for Drips.
I received yet another email in my inbox today trying to convince me to sign up to a drip marketing campaign. It included phrases like ”incorporates a set-it-and-forget-it style contact system” and “Your clients will receive valuable information that positions you as their real estate expert”. Maybe it’s just me but I don’t see how I can be considered to be a “real estate expert” if all I do is “set-it-and-forget-it”.
My suspicion is that the bulk of people who use this kind of marketing seldom actually read the pre-canned material that is being sent off to their clients.
Whatever happened to people actually doing the work to create something of value out of their own head. Now obviously sometimes I come across information from another source that I think is great and I want to pass it on to my clients. Assuming the permissions are in place, I think that’s great. But that’s different than having another company prepare canned articles that get sent out under my name.
I guarantee you that anything you receive from me has either been written by me or has been thoroughly reviewed and recommended by me.