Here we are well on our way into December – into what we call the winter market. If you live in an area like I do, real estate is very seasonal. If I look at my town specifically, the number of sales that happen in December are usually in the 1 to 2 range whereas in August it’s more likely 5 to 8. If I open up the search to a broader area to get some higher sample numbers, the ratios are about the same; the best month is about 3 to 4 times better than the worst month.
Part of this has to do with the fact that there is a lot of cottage business in this area, and people just don’t look at waterfront property in January. Another factor is that even for full time houses, you can’t get a good idea of what the grounds/yard is like in the winter.
There’s also the notion that it’s just not as nice to move in the winter. I don’t know about you, but I’d rather be doing heaving lifting in January than I would in July, but that’s just me. There’s the other factor that if you drop a box of dishes in the deep snow, it’s not as likely to break as if it had been on the bare ground! No? You’re not buying that one eh.
Whatever the reasons are, things just about grind to a halt for December and January. I think the Christmas season deters half the people and New Year’s hangovers deter the rest.
However, one interesting tidbit of information comes out of all this. People still move in the winter. Who are they and why are they doing it? Here’s my theory. At any point in time, there’s a certain group of people who have to move. It might be a job change or a financial need or some other driver, but if they’re starting their search in January, they must have a good reason. Presumably, they are out there all year long, we just don’t notice them in the summer. However, it just goes to show you that a lot – up to 75% – of real estate transactions are “optional”, at least at the time they happen. Most people don’t have to move when they do.
If you are one of the lucky ones who have their home listed in the winter, take heart. The competition is lower and the buyers out there looking are more serious than the summertime buyers. Remember, they have to move too. In the winter, there are some tips that will help set your house apart from the competition.
Winter Selling Tips
- Make sure the snow is cleared, the walk is sanded/salted and everything outside looks as neat and tidy as it can. There isn’t grass to cut, but a well cleared drive and walk can look just as attractive as a nice lawn and gardens. And if you have a pet, and it’s getting into spring, and the snow is starting to melt – clean up the piles in the back yard.
- Keep it warm inside for showings. If you have a programmable thermostat that cools the house down during the day when you’re not there, disable it for showing days. When people come in out of the cold to see their new house, the want it warm and inviting. If it’s an evening showing and you’re just stepping out for an hour or so, make sure the gas fireplace is on if you have one.
- Particularly in the winter, if you’re having an evening showing, make sure all the lights are on, including the outside lights. Don’t make the showing REALTOR® go fumbling around in the dark trying to find your light switches.
- Keep the For Sale sign cleared out so people driving by can see that your house is for sale.
- Encourage your agent to take winter pictures of your property. Those pics they took back in the summer with all the green may look great, but they advertise the fact that your property has been on the market for months.
Winter Buying Tips
- Take a look for icicles. Winter is a great time to see what the roof insulation is like. I’ve seen some houses with icicles reaching from the second floor down to the ground. Not a good sign. A certain amount of ice is normal. When it’s just below freezing and the sun gets on the roof, the snow is going to melt and icicles are going to form. That’s normal. However large icicles indicate that a lot of heat is escaping from the house and melting the snow. That’s bad.
- When you’re inside the house, check for condensation around the windows. If there’s a lot, the humidity could be too high in the house and that could lead to mold.
- Put you hand in front of a receptacle and see if you can feel cold air pouring in. If so, the vapour barrier is likely ripped or non-existent.
- Pay close attention as you walk through the house to see if you find it drafty. The home should feel comfortably warm. If one room is hot and others are cool, there could be a heat circulation issue.
- And just a note on the practical side – get some boots that you slip on and off easily. Having a ton of laces to tie and untie every time you go through a house is a pain.
Real estate in the winter can be fun if you’re prepared. And if your REALTOR® doesn’t offer to go through the drive-thru and pick you up a hot beverage, give them a piece of your mind.
Enjoy and keep warm.
Steve
